photo
shoots :
l'oreal colour trophy :
grand finalists 2004
For a number of years hair
had been styled straight. The creative team saw
an opportunity to brake the mould and created
a softer look by using cascading curls.
As Into Hair is based in a cosmopolitan
city by the sea they decided to go for a 'seas
side' freshness, using soft candy pinks, beige's
and blondes.
Into Hair were on the pulse, as
their entry won the regional finals and made
it through to the L'Oreal grand final which
was held at the Dorchester hotel in London.
The final featured on GMTV, which
focused on the Into Hair entry.
Enter
: l'oreal colour trophy 2004 : gallery
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